Vikram Chopra on Bootstrapping


Vikram has spent has spent the past decade working in the startup and entrepreneurial space. A Pathfinder and hustler, Vikram specializes in taking concepts to market, having launched several successful products and driven strong user acquisition for multiple tech startups in the consumer, retail, mobile, technology and fin-tech space. Prior to Gift Jeenie, Vikram cofounded and successfully exited RoundAssist, a start-up in the cloud computing and professional IT services space. A black belt in Judo, he is currently starring in a startup reality TV series.

Bootstrapping can be defined as"get oneself into or out of a situation using existing resources." In the Startup world Bootstrapping is when an entrepreneur starts a company with little capital. An individual is said to be bootstrapping when he or she attempts to found and build a company from personal finances or from the operating revenues of the new company. Vikram calls Bootstrapping the"Art of Hustle!"

Startups and Bootstrapping- Vikram's workshops will cover the early stage journey and tribulations of every aspiring entrepreneur:

- Refining your concept

- Understanding your market

- Getting your concept/idea/product off the ground

- How to Pitch to investors and most importantly when to Pitch

- What investors look for

- What is a MVP (Minimum viable product)

- Building your team

The objective of the workshops is to guide the Cohort in the steps and critical elements required to launch their startups and gain critical mass, augmented by Vikram's own personal experience and startup journey.


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