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Meet the Instructors 

Guidance from real-world leaders.

Keith Cutler

As a 2020 Instructor Keith Cutler works closely with startup founders to fine-tune (internal and external) customer communication and brand positioning, create new revenue strategies, negotiate strategic partnerships, hire senior executives and conduct customized The Art of The Pitch workshops.

During his 25+ year career, Keith Cutler has acquired an insider’s knowledge of (traditional and digital) media companies, while building a “Who’s Who” network of C-level executives at media companies, advertising and sports/entertainment marketing agencies, professional/amateur sports leagues and teams, sports/entertainment venues, major events and athlete/entertainer talent agencies along with their corporate brand partners.

Yuri Kruman

Yuri is a 2020 Instructor, a member of the Forbes Coaches Council, Mogul Influencer, published author and entrepreneur coach based in New York. He has helped build venture-backed health tech startups (Maxwell Health, Baby Doctor), consulted large banks and hedge funds (Goldman Sachs, Bank of America, Fortress), as well as worked in law and academia.


After making several successful career transitions, including roles in HR and Finance/Operations, Yuri uses his unique insights to help startup founders growth hack public relations and corporate partnerships. He's been featured on Fast Company,,, BBC, Mashable and PBS just to name a few.


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